Content and legal marketing, marketing & public relations agency

Jun

Content curation: How to collect and share what readers want

June 19, 2015

by: Heather Kingry in B2B , Content marketing

No comments

A recent study by Ascend2 revealed that 53 percent of marketers feel a lack of internal content creation resources is their biggest content marketing challenge. If content marketing is part of your job description, you may feel 53 percent is a little low, given all the researching, writing, editing and image searching that goes into creating a single blog post. Luckily, your audience can appreciate content you share that isn’t necessarily penned by you. Sharing content with your prospects and customers that you didn’t create to build trust and credibility is called “content curation,” and it’s an important tool in the content marketer’s toolbox.

How to market and grow a professional services business

June 8, 2015

by: Michelle Calcote King in B2B , Marketing strategy , Content marketing

Comments (4)

7 lessons I learned in my first four years of business (and a few extra tips)

Last week, Reputation Ink celebrated its fourth year in business. I founded the agency in June 2011 working out of my home with one large client (who we still work with), and in the last four years, we’ve grown to include over 20 clients (including many large, global corporations), six full-time employees, several freelance writers we have established relationships with, and a group of specialist agency partners we collaborate with for technical and creative support.

We have more growth ahead of us, but I’m incredibly proud of what we’ve accomplished so far. I thought I would mark our anniversary by sharing what I’ve learned about marketing and growing a professional services business over the past four years.

What every company ought to know about social media

June 2, 2015

by: Reputation Ink in B2B , Content marketing

Comments (3)

Lessons from Copyblogger CEO and Founder Brian Clark

No matter how much game you think you have, your relationships start off cold.

Over time, they heat up (or should, if it’s in the cards). Some faster than others—some slower.

The same goes for brands’ relationships with their audiences. And do you know where the relationship is at its coldest? At the social media touchpoint.