Marketing automation is not a strategy (and it’s useless without content)

January 26, 2015

Tech_frustration_with_copy

Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first.

Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according to Marketing Land.

However, it still faces an embarrassingly high failure rate of 60 percent. According to the Sales Benchmark Index, three out of five marketing automation installations fail, meaning they are under-utilized, not used at all, or eventually canceled.

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Building business relationships means picking up the phone

January 13, 2015

161143948I’ll admit it: I hate talking on the phone. I’m in my early 30s, so I certainly grew up with the phone as my primary means of communication as a child and through my teens, but my professional years have been spent relying on Google, email and social media for any communication I cannot conduct in person. I’m a huge proponent of getting out and meeting people in person, but I absolutely loathe having to talk on the phone.

When I was a practicing attorney, I liked doing things by email so there was always a record. However, when I became a journalist and started writing for Forbes and then ESPN, I had to get over my aversion to the phone in order to interview sources for my stories. Then I joined Reputation Ink, and I was encouraged to pick up the phone to follow up on pitches and get to know editors.

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Want employees to learn and grow? Let them blog

January 9, 2015

How content marketing can fuel employee learning and development

Intellectual growth should commence atI have always been an insatiable learner. I was a big reader as a child and now as a professional, it’s almost overwhelming the amount of books, blogs and articles that I want to read. But as I’ve gotten busier, like most people, reading has fallen by the wayside, with books piled up on my nightstand that I never quite get to.

However, I continue to learn and stay at the cutting edge of my industry. How? Content marketing. My agency is committed to writing and speaking about marketing and public relations topics, and thus I continually read and conduct research to ensure my blog posts and presentations are accurate, comprehensive and up to date.

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We’re hiring: how to get the gig

January 6, 2015

Have you finished polishing your clean slate yet? Happy 2014, I mean 2015 (ugh, I’ll be doing that for at least another two months). It’s no secret this time of year rings in resolutions and refreshed motivation. So what’s on your goals list? If finding a fulfilling, fantastic new job is top priority, this post is for you.

As Michelle wrote in my favorite post of hers yet (who doesn’t love getting showered with compliments?), Reputation Ink is in hiring mode, on the hunt for a full-time position marketing and public relations account executive. You can see the full job description here.

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Yes, it’s that New Year’s post: one look back, two steps ahead

January 5, 2015

Superhero_20152014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some of the highlights:

Out with the old, in with the Ink

We started the year as Reputation Capital. In March, we rebranded to Reputation Ink and haven’t looked back. While I loved the name that we originally launched with back in 2011 (and as any company founder knows, it can be hard to let go of some things), I now love the name Reputation Ink even more. It perfectly reflects our commitment and passion for quality writing and how we use great writing to build our clients’ reputations.

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