Marketing automation is not a strategy (and it’s useless without content)
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first.
Marketing automation is an incredibly valuable tool that is transforming the marketing industry. In the space of one year, the number of marketing technology companies has nearly doubled, rising to nearly 2,000 in 2015 according to Marketing Land.
However, it still faces an embarrassingly high failure rate of 60 percent. According to the Sales Benchmark Index, three out of five marketing automation installations fail, meaning they are under-utilized, not used at all, or eventually canceled.
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