Happy Holidays!
December 19, 2014
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Dec
18
Dec
Regift this: 6 tips to boost content sharing
December 18, 2014
Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one of the end goals: to get your reader to appreciate what you’ve provided so much that they wrap it up in the form of a tweet, social post or email and share the gift of your insight with someone else.
So how can we as content marketers ensure our e-books and buyer’s guides are just as regift-worthy as the label maker Elaine gave to dentist Tim Whatley back in 1995?
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16
Dec
Social media stocking stuffer: tips for managing your company accounts
December 16, 2014
What’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s Pinterest page, scope out their pins and then I buy one of said pins. I’m jolly because it’s quick and easy; they’re merry and bright because they don’t have to fake a smile and shove their way through the Wal-Mart returns line.
While I’m in the spirit of giving, I’ll be straight up. I’m not going to all of your Pinterest pages to shower you with gifts. What will I give you? A social media stocking stuffer with helpful tips and tricks I’ve learned from managing business accounts.
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12
Dec
Converting website visitors into customers—the content marketing conversion process explained
December 12, 2014
With any marketing, the end goal is to make money, right? If you talk to some marketers, you’d think their primary goal is “brand consistency” or “generating awareness” or “increasing website traffic.” But in the end, these aren’t the real reasons we as marketers get up in the morning and do our jobs. We are here to help our companies make money. Otherwise, our jobs wouldn’t exist. Thus it’s imperative that our content marketing efforts convert website visitors into leads, and eventually, into customers. But how does that happen?
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04
Dec
Want better marketing? Start by retaining your agency
December 4, 2014
Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis.
As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before work begins, I can honestly say that the employees, the agency and the work suffer. Projects are underbid and overspent, leaving creatives frazzled and holes in agencies’ pockets.
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