12
Jul

Content marketers: 7 ways to improve your subject-matter-expert interviews

July 12, 2017
by: in B2B , Marketing strategy , Content marketing , Architecture, Engineering and Construction No comments  

Get the information you need to create persuasive, insightful content by conducting better interviews

I’ll let you in on a little-known secret that sets great content marketers apart from the good ones. It’s not the writing. It’s not video production skills. It’s not even research.

Don’t get me wrong — those are important. But the real secret sauce? Conducting great interviews.

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13
Oct

Sales Stories 101: Crafting an effective narrative

October 13, 2016
by: in B2B , Content marketing Comment (1)  

Sales Stories 101: Crafting an effective narrative

When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

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11
Aug

7 tools to make any content writer drool

August 11, 2016
by: in B2B , Content marketing No comments  

The first of our Content Marketing Roundup series

7 tools to make any content writer drool

Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.

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05
Nov

How to create content to fuel a zombie’s appetite

November 5, 2015
by: in B2B , Content marketing No comments  

Zombie post

The Walking Dead

I love AMC’s “The Walking Dead.”

After being hesitant about its gruesome content and the strangeness of zombie subculture for all of these years, I finally gave in after multiple “normal” people told me it was worth the watch. I got hooked on it just this year, making sure to catch up to the current season with plenty of Netflix binge sessions.

Part of what makes #TWD such a successful gonfiabile percorso ad ostacoli show (other than its overabundance of gory zombie attacks, as some may argue) is the storyline. And good stories, zombie survival-themed or otherwise, make the experience great. And worth live-tweeting.

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