Humans are natural storytellers and we gravitate to stories — whether around a campfire, the office water cooler or on Netflix. The world of sales is no different.
A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat. That’s why sales stories are so important.
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Alright, we’re more than a month into this brave new world we’re calling 2017. So how are those resolutions coming?
Maybe you’re crushing that 5K training plan (good for you!), or perhaps you decided a world without fried chicken taco shells isn’t a world you want to live in (you do you, friend). Or maybe the whole New Year’s resolution thing is too mainstream for you. That’s cool, too.
Regardless of where you stand, there’s a conversation we need to have that’s bigger than a simple resolution.
See, a resolution is a choice to do something, but when it comes to the AEC industry, content marketing isn’t really a choice anymore — if you want your business to boom, at least.
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It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed, we’re not talking about the election. (You’re going to get enough of that at Thanksgiving, anyway.)
When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.
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For the first time in what seems like ages, I recently attended a networking event. Having focused on growing my business over the past few years, I haven’t been as involved in the community as I like to be. But now that our firm is more mature, with a team of senior professionals, I’m venturing out more into the local business community.
The lunch meeting of the Association for Corporate Growth of North Florida was pretty standard—business professionals arrived about a half hour before the luncheon to network, meet new people and exchange business cards. The networking continued after we ate and I left with a handful of business cards.
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