Last month, I was sitting backstage at The Ellen DeGeneres Show as my good friend danced onstage to the song “Wow.” by Post Malone. While I sat there — both worried and excited for my friend — Rob Lowe casually walked past me a few feet away. At the same time, Will Smith’s “people” were emailing and texting us, along with Good Morning America, Inside Edition, Steve Harvey and many more. A week later, my friend danced on stage with Post Malone and performed in the official “Wow.” music video.

How did this happen? And why am I writing about it on Rep Ink’s professional services and B2B marketing blog?