27
Feb

Keeping your emails out of the spam folder

February 27, 2024
by: , in Law , Content marketing No comments  
Keeping your emails out of the spam folder

Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment. 

But, wait! 

Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your supervisor got the email in their spam folder, causing some pointed questions about just why you’ve been spending time on this.

Don’t panic just yet. 

Read more »

 
Leave a comment
 
23
Oct

Looking for a marketing and PR agency? Consider niche AEC specialists

October 23, 2023
by: in Marketing strategy , Public relations , Architecture, Engineering and Construction No comments  

If your company or firm’s marketing team needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your business, hiring a marketing and public relations agency can be a game-changer. 

Maybe you’ve already decided to hire an agency and have begun your search, but how do you find one that is right for your firm? Instead of turning to a jack of all trades who reinvents the wheel with every new client, consider hiring an industry specialist agency. 

This kind of agency (you may already know one!) focuses on one or a few particular sectors, such as the architecture, engineering and construction (AEC) industry (we work with legal clients, too). Because these agencies typically represent clients in only a few focused industries, they offer a level of insider knowledge and experience compared to one representing a grab bag of clients with various needs and nuances. 

So, what are the benefits? 

Read more »

 
Leave a comment
 
02
Dec

Contributor networks and bylined article opportunities: What lawyers and legal professionals need to know

December 2, 2022
by: in Law , Marketing strategy , Content marketing No comments  

There are many ways to secure a byline in a key media outlet. While working with a legal PR agency is a surefire method to get in front of the right editors and reporters, it’s just one pathway to publication. Joining a contributor network can be an alternative way to break in — and your PR agency can help with that too.

Think of a contributor network as a bullpen of subject-matter experts a publication relies on to provide one-time articles or ongoing columns. Outlets usually open their doors to contributor network writers to offer practical, boots-on-the-ground stories and opinion pieces that supplement their staff-written stories. Once accepted into a network, lawyers and professionals usually have broad discretion regarding what they can write about, so long as they meet the outlet’s editorial standards and publishing cadence requirements. 

Read more »

 
Leave a comment
 

Get INKsights in your inbox

Archives