I’m an attorney, and I’ve been blogging for more than 10 years. I’ve started several blogs over the years, including ones on law school, the Atlanta Braves, the business of baseball, career advice for aspiring sports professionals and the business of college sports. Now I work with attorneys and law firms on blogging and social media strategy as part of my job as a content marketer, and I find many legal blogs have the same common mistakes.
You aren’t writing for a specific audience
I have a law degree, and I practiced law for four years, yet I still don’t understand many of the law blogs I read. For most of you, your audience is clients and potential clients. No matter how sophisticated you think your clients are, if they’re not attorneys they aren’t going to understand legalese. In fact, even if they are attorneys, if they don’t practice in your area they likely still won’t understand you.
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