Social media stocking stuffer: tips for managing your company accounts

December 16, 2014

social media stocking stufferWhat’s my secret to being the coolest Santa? Pinterest. I click over to the giftee’s Pinterest page, scope out their pins and then I buy one of said pins. I’m jolly because it’s quick and easy; they’re merry and bright because they don’t have to fake a smile and shove their way through the Wal-Mart returns line.

While I’m in the spirit of giving, I’ll be straight up. I’m not going to all of your Pinterest pages to shower you with gifts. What will I give you? A social media stocking stuffer with helpful tips and tricks I’ve learned from managing business accounts.

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Content marketing isn’t a fad. Jump in feet first with these tips.

March 27, 2014


Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason:

  • More Leads: B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
  • More Engagement: 90% of consumers find custom content useful. (TMG Custom Media)

  • More Love: 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)

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