Content marketing strategy: do SEO keywords matter anymore?

March 2, 2016

Content Marketing Strategy: Do SEO keywords matter anymore?

Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with keywords that search engine optimization (SEO) experts had identified as the words searchers used to find their websites. The problem was, they literally “stuffed” the website copy full of keywords, offering no value. Instead, web users were left with vapid, redundant and awkward keyword-laden text.

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