Even an introvert can learn to create conversation

June 12, 2014

491994991Some people are blessed with the gift of gab. If you’re not one of those people who can walk into a room full of strangers and strike up a conversation, however, you need to master the art of the icebreaker. You can use some visual as an icebreaker – a company logo or perhaps a lapel pin – or you can put in a little time and research your way into an icebreaker.

Some icebreakers are visual

Some icebreakers are visual. Lou Imbriano, President and CEO of TrinityOne, a marketing strategy and business advisory consultancy, has it easy when it comes to icebreakers: he has three Super Bowl rings from his time spent as chief marketing officer of the New England Patriots. They’re big, they easily draw people’s attention, and everyone wants to hold one. He doesn’t have to look for conversation, it finds him.

I lucked into my own visual icebreaker when I created a logo for my work as a sports business reporter and analyst. It was a real photograph taken of me for my book on Major League Baseball’s collective bargaining agreement that a friend with graphic design capabilities turned into my now signature logo.

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Three tips to get the most out of face-to-face networking in the digital age

March 24, 2014

Social_networkingFor the first time in what seems like ages, I recently attended a networking event. Having focused on growing my business over the past few years, I haven’t been as involved in the community as I like to be. But now that our firm is more mature, with a team of senior professionals, I’m venturing out more into the local business community.

The lunch meeting of the Association for Corporate Growth of North Florida was pretty standard—business professionals arrived about a half hour before the luncheon to network, meet new people and exchange business cards. The networking continued after we ate and I left with a handful of business cards.

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