What B2B marketers must know about SEO: the basics

July 27, 2016

How to deliver content that Google (and your prospects) love

What B2B marketers must know about SEO: the basics

Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).

Wait. Pump the brakes!

Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?

In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.

But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.

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Is your company guilty of these top blogging mistakes?

April 21, 2016

Is your company guilty of these top blogging mistakes?A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation of writer’s block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very narrow. *Blink. Blink. Blink.* Then, I thought of ways I probe our clients when determining topics for their blog posts. “What’s a common misperception or challenge you’re noticing from your clients?” Well, for us, it’s blogging. Devil gone. 

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