23
Jan

The power shift: What legal marketers can learn from the 2024 election

January 23, 2025
by: in Law , Marketing strategy , Public relations No comments  

The 2024 U.S. presidential election vividly illustrated a significant shift in media consumption and, more specifically, who people trust for information and news. For the first time in American history, presidential nominees and their running mates leveraged podcasts more than mainstream media to reach voters, reflecting broader changes in how younger generations access and engage with information.

This transformation is not limited to politics. It’s reshaping the legal landscape as well. Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift and adapt their marketing and PR practices to become an “influencer” to reach their ideal clients.

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23
Jan

The power shift: What AEC marketers can learn from the 2024 election

January 23, 2025
by: in Marketing strategy , Public relations , Architecture, Engineering and Construction No comments  

The 2024 U.S. presidential election vividly illustrated a significant shift in media consumption and, more specifically, who people trust for information and news. For the first time in American history, presidential nominees and their running mates leveraged podcasts more than mainstream media to reach voters, reflecting broader changes in how younger generations access and engage with information.

This transformation is not limited to politics. It’s reshaping the B2B landscape as well. B2B marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift and adapt their marketing and PR practices to become an industry “influencer” to reach their ideal clients.

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15
Oct

October law firm rankings, lists, awards and PR opportunities

October 15, 2024
by: in Law , Public relations No comments  

As a Floridian who somehow dodged another major hurricane this month, I can’t help but think of all those who didn’t. To everyone in the Southeast affected by Helene and Milton, I hope you and your families are OK and can get back to normal as soon as possible. And while deadline extensions are never guaranteed, you might consider requesting one if your firm was badly affected. 

In the coming months, look out for changes at ALM, which will be reorienting how it presents its content. In an October Law Firm Media Professionals panel, editors explained that regional publications will remain a priority while ALM also integrates content from Law.com’s national and international desks on relevant beats like the business of law, litigation and in-house counsel. 

Now, here are the legal PR deadlines we don’t want you to have nightmares about during spooky season:

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14
Oct

October AEC firm rankings, lists, awards and PR opportunities

October 14, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

There are so many spooky puns sprinting into my brain right now, it’s scary.

Instead of sprinkling fun wordplay all over this intro, let me tell you a real-life haunting tale.

I have been with Reputation Ink for eight years now and I’ve felt real fear in my bones approximately four times. Each of those times has been centered around the thought of, “Did I miss that deadline? No! Maybe? I’m scared to look … WHEW.”

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17
Sep

September law firm rankings, lists, awards and PR opportunities

September 17, 2024
by: in Law , Public relations No comments  

Behold! Something that isn’t about the U.S. presidential election. Drink it in. Let it swirl around your mind until the bad taste is gone. Read it twice if you need to. 

As we traverse pumpkin spice season, the former Starbucks barista in me is experiencing PTSD, but the rest of me is thrilled. As January’s less intense, flannel-wearing cousin, September is a month of fresh starts and back-to-school energy — and that applies to many legal awards, too.

One such publication gearing up for a new cycle is The Legal 500, which recently hosted a meet-the-editors webinar to demystify its research process, referee requirements and submission essentials ahead of the November 20 deadline.

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16
Sep

September AEC firm rankings, lists, awards and PR opportunities

September 16, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

Thank goodness we made it to autumn! (She says while watching the thermostat hit 88 degrees.)

I think we can all agree that the end of Q3 is when things start sprinting toward the new year. All of a sudden we’re developing 2025 budgets, planning conference attendance and ironing out new goals.

If more ink for your architecture, engineering and construction firm sits on the top of your goals for 2024 and 2025, we’re happy to help. We keep an eye on all things AEC, and below are the opportunities we believe to be worth your time.

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12
Aug

August law firm rankings, lists, awards and PR opportunities

August 12, 2024
by: in Law , Public relations No comments  

Not sure if you’re hip enough to use the term “brat summer?” I’m here to tell you that you are — especially if you’re spending August pursuing awards, rankings and PR opportunities for law firms. The submission process can feel messy, complex and even unstable at times, but it’s powered by unapologetic confidence and badass accomplishments. That IS brat, my friend.

Speaking of the younger generation, several hundred of them have responded to Law360’s summer associates survey. The first of its two-part report found that a firm’s reputation and the culture it advertised were among the most important criteria for choosing a summer associateship. Just saying. Also, the no. 1 resource that respondents said they used to inform their decisions was the firm’s website, so make sure those bios and practice pages are looking sharp!

Here are the legal PR opportunities that are in full bloom this month:

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12
Aug

August AEC firm rankings, lists, awards and PR opportunities

August 12, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

Would you believe me if I said that we are fully in back-to-school mode over here?

I almost don’t believe it myself (she says while panting through 104 degrees of humid heat), but the school supply receipt says otherwise.

Fresh pencils and untarnished highlighters are a great reminder of how delightful a fresh start can be. Even if this year’s editorial calendars have gotten away from you and your architecture, engineering and construction (AEC) firm, it’s never too late to review the opportunities that highlight your strengths.

Below are Rep Ink’s favorite PR opportunities this month for our AEC clients:

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26
Jul

How to prepare for a broadcast interview (even when you’re dreading it)

July 26, 2024
by: in Law , Public relations , Architecture, Engineering and Construction No comments  

“This isn’t going to be on TV, is it?”

I can’t count the number of times I heard that question from someone I was about to interview — even though I was holding my clearly branded TV news microphone up to their face and my photojournalist colleague was pointing a professional-quality video camera lens at them. Sometimes I felt like saying, “Um, yeah. What else would we be doing here?” (But I didn’t.)

It speaks to some people’s deep-seated, all-encompassing fear of speaking in front of the camera (or a webcam or a podcast microphone). I’m here to tell you: you can do it — even if you don’t think you can at first. As a former broadcast news anchor and reporter with two decades of experience, I’ve got some thoughts on how to make that dreaded on-cam interview easier for yourself.

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12
Jul

July AEC firm rankings, lists, awards and PR opportunities

July 12, 2024
by: in Public relations , Architecture, Engineering and Construction No comments  

In my neck of the woods, it is back-to-school season. 

I know!

This heat begs for pool days and popsicles. But alas.

I’ve always loved back-to-school vibes. The freshly sharpened pencils, the rainbow of highlighters, the color-coded binders standing at attention. It’s no wonder that, in adulthood, I found my way to a role that allows me to treat each month as a fresh start.

At Rep Ink, we keep monthly tabs on the brightest opportunities we think are worth your architecture, engineering and construction firm’s time. And while things tend to slow down in the summer, rest assured that we will continue to send all relevant awards and rankings your way. 

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