Useful LinkedIn features B2B firms should use to enhance their marketing

November 26, 2024

Selling expertise to sophisticated audiences is professional services firms’ bread-and-butter. As such, these firms stand to benefit enormously from getting their LinkedIn strategy down pat. 

The platform has an active audience of over 1 billion professionals who want to connect and engage with content that improves their work lives. According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at fostering connection.

LinkedIn offers several features that enable businesses to exhibit, highlight and amplify their offerings and owned content to reach and convert leads. Let’s talk about how to make the most of them.

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Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card

November 5, 2024

For architecture, engineering and construction (AEC) marketing teams, wrapping up a successful holiday card campaign feels like a sip of hot cup of cocoa on a snowy, blustery day — a comforting relief! However, developing a holiday card concept, securing firmwide support, and executing the plan can feel more like that after-shave scene in Home Alone. You know the one.

via GIPHY

While you may be tempted to send a quick email with an AI-generated image of elves, a wreath, and some mistletoe, that isn’t the personal touch your clients and business partners will melt over. Holiday cards give AEC firms the chance to express their gratitude for the support and collaboration received throughout the year. They can also communicate your company’s values. You don’t have to overcomplicate it but don’t phone it in.

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October AEC firm rankings, lists, awards and PR opportunities

October 14, 2024

There are so many spooky puns sprinting into my brain right now, it’s scary.

Instead of sprinkling fun wordplay all over this intro, let me tell you a real-life haunting tale.

I have been with Reputation Ink for eight years now and I’ve felt real fear in my bones approximately four times. Each of those times has been centered around the thought of, “Did I miss that deadline? No! Maybe? I’m scared to look … WHEW.”

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Navigating the AI revolution: What you need to know if your marketing agency uses AI

September 30, 2024

Estimated reading time: 7 minutes

In an era where artificial intelligence’s (AI) influence is proliferating, many have proclaimed the obsolescence of marketing agencies — or, at the very least, the death of certain marketing functions. Can we do away with copywriters now that ChatGPT can automate copy? What about graphic designers now that Canva has Magic Design, an AI design generator?

But how much more efficient and effective does AI actually make marketing agencies? What should clients expect? And should clients be concerned about how their agencies are using AI?

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September AEC firm rankings, lists, awards and PR opportunities

September 16, 2024

Thank goodness we made it to autumn! (She says while watching the thermostat hit 88 degrees.)

I think we can all agree that the end of Q3 is when things start sprinting toward the new year. All of a sudden we’re developing 2025 budgets, planning conference attendance and ironing out new goals.

If more ink for your architecture, engineering and construction firm sits on the top of your goals for 2024 and 2025, we’re happy to help. We keep an eye on all things AEC, and below are the opportunities we believe to be worth your time.

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These 12 AI tools can help professional services firms create thought leadership content

August 28, 2024

Ah, the blank page. It’s been taunting humans ever since we invented writing. The desire to fill it can be strong, but, oh, the excruciating frustration of actually putting pen to paper — or hands to keyboard. 

We can’t all lock ourselves in a remote cabin with nothing but a feather quill and log fire in order to create fantastic content. That’s especially true if you’re running a law practice, architecture, engineering and construction (AEC) firm or any other professional services business. Clients are gonna client, and billable work must take priority.  

However, there is unique value in creating regular, insightful thought leadership content. When done right, it can set your firm apart, demonstrate its authority in an industry, build trust with new prospects and keep existing clients engaged. 

With the support of artificial intelligence (AI), tasks such as idea generation, research, writing and editing can be streamlined. The key is not to automate the entire process but to be strategic about what you outsource to AI and what you continue to do the old-fashioned way. 

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August AEC firm rankings, lists, awards and PR opportunities

August 12, 2024

Would you believe me if I said that we are fully in back-to-school mode over here?

I almost don’t believe it myself (she says while panting through 104 degrees of humid heat), but the school supply receipt says otherwise.

Fresh pencils and untarnished highlighters are a great reminder of how delightful a fresh start can be. Even if this year’s editorial calendars have gotten away from you and your architecture, engineering and construction (AEC) firm, it’s never too late to review the opportunities that highlight your strengths.

Below are Rep Ink’s favorite PR opportunities this month for our AEC clients:

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How to prepare for a broadcast interview (even when you’re dreading it)

July 26, 2024

“This isn’t going to be on TV, is it?”

I can’t count the number of times I heard that question from someone I was about to interview — even though I was holding my clearly branded TV news microphone up to their face and my photojournalist colleague was pointing a professional-quality video camera lens at them. Sometimes I felt like saying, “Um, yeah. What else would we be doing here?” (But I didn’t.)

It speaks to some people’s deep-seated, all-encompassing fear of speaking in front of the camera (or a webcam or a podcast microphone). I’m here to tell you: you can do it — even if you don’t think you can at first. As a former broadcast news anchor and reporter with two decades of experience, I’ve got some thoughts on how to make that dreaded on-cam interview easier for yourself.

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July AEC firm rankings, lists, awards and PR opportunities

July 12, 2024

In my neck of the woods, it is back-to-school season. 

I know!

This heat begs for pool days and popsicles. But alas.

I’ve always loved back-to-school vibes. The freshly sharpened pencils, the rainbow of highlighters, the color-coded binders standing at attention. It’s no wonder that, in adulthood, I found my way to a role that allows me to treat each month as a fresh start.

At Rep Ink, we keep monthly tabs on the brightest opportunities we think are worth your architecture, engineering and construction firm’s time. And while things tend to slow down in the summer, rest assured that we will continue to send all relevant awards and rankings your way. 

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Maximizing visibility and impact: how to effectively promote your AEC firm’s projects

July 9, 2024

Effectively showcasing your architecture, engineering, and construction firm’s projects is essential for attracting clients, skilled project partners, and top talent. But no one likes a show pony. If you’re going to draw attention to yourself, it better be worth it, and you need to know how to capitalize on your audience’s curiosity in a way that leads to new business opportunities.

From innovative designs to sustainable solutions, each project represents your firm’s expertise and creativity. However, promoting these projects requires a strategic approach to ensure maximum visibility and impact. After all, you don’t want to spam potential clients with fluff. 

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