Don’t just mention your weaknesses, lead with them

Round two of the Republican Party debates ensued last week, meaning the run to the 2016 presidential election is well under way. If you carved out a few hours of your life to listen to it, I commend you, I really do.

Because you probably found it more like a poorly put-together reality TV show than an official political debate.

Amazingly enough, the debates do offer some beneficial material for content marketers – a lesson on exactly what NOT to do.

INKsights from #INBOUND15

Writing. Strategizing. Creating. Pumpkin spiced lattes (finally).

As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates me. It’s something I’ve loved about walking into the doors of Reputation Ink every day.