Content marketing isn’t a fad. Jump in feet first with these tips.

March 27, 2014


Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason:

  • More Leads: B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
  • More Engagement: 90% of consumers find custom content useful. (TMG Custom Media)

  • More Love: 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)

Read more »


Get INKsights in your inbox