Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason:

• More Leads: B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)

• More Engagement: 90% of consumers find custom content useful. (TMG Custom Media)

• More Love: 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)