Content marketing isn’t a fad. Jump in feet first with these tips.

March 27, 2014

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Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason:

  • More Leads: B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
  • More Engagement: 90% of consumers find custom content useful. (TMG Custom Media)

  • More Love: 78% of consumers believe that organizations providing custom content are interested in building good relationships. (TMG Custom Media)

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