6 reasons you need an internal social media policy

July 21, 2015

Rep Ink blog- internal social media policy (1)

Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic of internal social media policies. Entitled “Who’s in Charge?” my presentation (which you can watch here) covered the issues that can arise when you have multiple employees posting to your company or organization’s social media accounts. Though there are some nuances within college athletics, the problems I discussed are consistent across nearly every industry.

Many companies have social media policies regarding how employees use their personal accounts, covering such things as not disclosing confidential client information. However, far fewer have internal policies that govern how the company accounts are managed and utilized.

Although every situation is unique, there are six primary reasons I think every company needs an internal social media policy to govern usage of its own accounts:

Read more »

 
 

6 mistakes you’re making trying to sell college sports sponsorships

May 26, 2015

College Sports Fans - Who are they- (1)

Last month, I was honored to be on a panel at the Football Bowl Association’s annual convention about bowl sponsorships. As part of my research prior to the convention, I got in touch with over a dozen current and former bowl sponsors to ask them about their experiences, and I heard about the good, the bad and the downright ugly. 

These sponsors came from a range of industries and were involved with bowls scattered across the United States. But, they all had some common complaints about their sponsorship experiences. As it turns out, the folks I sat with on the panel identified many of the same issues.

Although the panel was specifically about bowl sponsorships, I’d be willing to bet these are common issues across the sports sponsorship landscape. The good news is that knowing the problem is the first step to solving it!

Here are the top six mistakes you’re making when you attempt to retain or add a sponsor for your college sports property:

Read more »

 
 

Why intercollegiate athletic departments need Pinterest for marketing

October 20, 2014

Adult use of social media sitesIf you’ve ever used Pinterest, you know it’s an exceptionally good platform for sharing recipes and planning your wedding. But what is its place in college sports? That’s a question I think many athletic departments continue to grapple with as they attempt to have a presence on all of the various social media platforms being used by fans.

In fact, I’ve noticed there are only a handful of athletic departments who have really embraced Pinterest and use it on a regular basis. However, a look at some of the basic facts regarding Pinterest should convince all athletic departments to invest some time in this growing platform.

The demographics

According to the Pew Research Center, Pinterest saw the largest percentage growth in adults using the site from 2012 to 2013, increasing from 15 percent of adults to 21 percent. More adults use Pinterest than Twitter or Instagram.

You probably already know that Pinterest over indexes when it comes to female users. Women are four times more likely than men to use Pinterest. Why is that important?

Read more »

 
 

Get INKsights in your inbox

Archives