6 reasons you need an internal social media policy

July 21, 2015

Rep Ink blog- internal social media policy (1)

Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic of internal social media policies. Entitled “Who’s in Charge?” my presentation¬†(which you can watch here) covered the issues that can arise when you have multiple employees posting to your company or organization’s social media accounts. Though there are some nuances within college athletics, the problems I discussed are consistent across nearly every industry.

Many companies have social media policies regarding how employees use their personal accounts, covering such things as not disclosing confidential client information. However, far fewer have internal policies that govern how the company accounts are managed and utilized.

Although every situation is unique, there are six primary reasons I think every company needs an internal social media policy to govern usage of its own accounts:

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Pinterest best practices for college athletic departments

January 27, 2015

Pinterest for College AthleticsFrom the ability to reach younger alumni to easily engaging with women (who make 85 percent of all consumer purchases) and reaching some of the most affluent online adults, Pinterest can be a valuable marketing tool for intercollegiate athletic departments.¬†If you’re not convinced your athletic department should be on Pinterest, start with this post. If, however, you’re convinced and just need some help boosting your department’s Pinterest presence, then this is the post for you.

I could probably write an entire eBook on best practices for college athletic departments on Pinterest, but here are a few to get you started:

Write good descriptions

From your profile and board descriptions to the pins themselves, spend a little time thinking about what you write. Although Pinterest is primarily a visual platform, search engines do crawl and index Pinterest. You’ll want to use keywords such as “Iowa State Athletics” in your profile description and in board descriptions.

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