Taking B2B by storm: An intro to account-based marketing
March 30, 2016
You’re probably reading this because you:
a) like reading everything I write
b) think lightning is BA
c) want to learn the basics of account-based marketing (ABM)
Whoever you are, welcome. And unlike IRL introductions, there are no sweaty handshakes involved, so let’s get down to business(-to-business).
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