How to spin social media into your content spiderweb

October 22, 2015

Leveraging your platforms for engagement AND content promotion

how to spin social media into your content spiderweb

Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You gonfiabili per bambini know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock:

*Note to self: Investigate more podcasters named Sarah/ name future child Sarah to set her up for audible greatness.

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Inbound Marketing and Inbound Sales: the new peanut butter ‘n’ jelly

October 16, 2015

If you read our blog regularly or follow Rep Ink on social media, you know that our entire team went to HubSpot’s annual INBOUND conference in Boston last month. The conference is the largest event dedicated to the art of inbound marketing (often also called content marketing, although that’s subject to lots of debate). Whatever term you prefer, this is the practice of creating quality content that attracts people to your company rather than the old outbound “interruption” method of cold calling, advertising, buying email lists and praying for leads and sales.

So, why, over and over again, did I keep hearing about sales?

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Want better content? Grow a pair and get vulnerable

October 9, 2015

better content: get vulnerable

Great speakers make you feel like their message is pointed directly at you. Having had the pleasure to listen to Dr. Brené Brown’s keynote at HubSpot’s INBOUND15 conference this year had that effect on me. If you don’t know who she is (how did I miss this genius with three New York Times best sellers right now?!?), she gave one of the most viewed TED Talks, changed lives, and is well on her way to changing

mine.

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RAMP up your brand with curiosity

October 1, 2015

It may have killed the cat, but it could save your brand

RAMP up your brand with curiosity

INBOUND track star

I started my new agency life with the largest gathering of marketing professionals at HubSpot’s INBOUND conference. INBOUND was an incredible pre-first-day-of-new-agency-job training experience. Between riding in Ubers around Boston and sitting through Amy Schumer’s comedy act together, I got acclimated to my new team pretty quickly.

Other than learning my PR for sprinting to the next popular session (coming in hot at 6:03.23), my favorite part of INBOUND was learning from the kings and queens of marketing themselves. King marketer Rohit Bhargava particularly stood out to me.

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