Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing firm, it was no surprise that I needed to sharpen my writing skills and fine-tune my technique. If you’re in need of some improvement (let’s be honest, everyone has room to improve), there are a number of resources available online to help hone your skills.