In my last INKsights post, I encouraged readers to grow a pair and get vulnerable. Today, I’m urging them to use said pair to stand out in a sea of mediocrity. Sorry, not sorry for the running theme.

Speaking of not sorry, I know y’all are all INBOUNDed out by now, but we still have more great takeaways to share from HubSpot’s annual conference. Here are a few from an all-time fave, MarketingProfs’ Ann Handley. Her session titled “Bigger, Braver and Bolder” was jam-packed with nuggets so awesome they helped me forget about my aching head and stomach on the last day of the conference (open bars are always a good idea in the moment).