Using video in your marketing strategy stacks the odds in your favor — and research proves it!

Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses are already using video in their marketing strategy, according to one report.

So whether you are an architecture, engineering and construction (AEC) firm encouraging your employees to grab more footage in the field or a law firm looking to demonstrate thought leadership with video content, it’s time to jump on the bandwagon, friends!