6 questions to ask to define your target audience

April 29, 2014

It’s one of the most talked about recent TV commercials. Old Spice’s “Smellcome to Manhood” commercial  features a series of mournful mothers spying on their teenaged sons and lamenting that “Old Spice sprayed a man on my son, now he’s kissing all the women and his chores aren’t done.”

Some found the spot hilarious; others found it creepy. The real question, however, is will it sell Old Spice?

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