That’s a Wrap! Southwest’s overreaction to a tweet, getting paid for social media posts and “Mandatory Fun”

July 25, 2014

Friday is finally here! Is it just me, or was this a long week? Rep Ink is here to help you usher in the weekend with a look back at some of this week’s noteworthy stories you may have missed.

Southwest backpedals after punishing passenger for tweet

On Monday, Duff Watson, a Southwest Airlines A-List Member, tried to board a plane flying from Denver to Minneapolis early, which is a perk of being a A-Lister, but was told his two children couldn’t join him. Watson then tweeted a negative comment about the Southwest agent that included her first name, last initial and gate number.

When all three finally arrived at their seats, they were asked to deplane because the agent, Kimberly S., felt threatened by the tweet. Watson was forced to delete the tweet in order to get back on the plane and head to Minneapolis.

He did so, then tweeted again later about his experience. Although Southwest apologized and gave Watson and his children each $50 vouchers, the bad press is sure to cost them much more than that.

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