By now you understand the value of creating engaging content to grow your business. Content marketing works (ask our clients!), but there’s a caveat: Your content doesn’t do you much good if no one sees it.

A crucial component of your content marketing strategy is promotion and distribution. Publishing a post to your blog or adding a form to your website to download your e-book isn’t enough.

Yes, if you build it, they will come…but only if they actually know about it.