Pinterest best practices for college athletic departments

January 27, 2015

Pinterest for College AthleticsFrom the ability to reach younger alumni to easily engaging with women (who make 85 percent of all consumer purchases) and reaching some of the most affluent online adults, Pinterest can be a valuable marketing tool for intercollegiate athletic departments. If you’re not convinced your athletic department should be on Pinterest, start with this post. If, however, you’re convinced and just need some help boosting your department’s Pinterest presence, then this is the post for you.

I could probably write an entire eBook on best practices for college athletic departments on Pinterest, but here are a few to get you started:

Write good descriptions

From your profile and board descriptions to the pins themselves, spend a little time thinking about what you write. Although Pinterest is primarily a visual platform, search engines do crawl and index Pinterest. You’ll want to use keywords such as “Iowa State Athletics” in your profile description and in board descriptions.

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Why intercollegiate athletic departments need Pinterest for marketing

October 20, 2014

Adult use of social media sitesIf you’ve ever used Pinterest, you know it’s an exceptionally good platform for sharing recipes and planning your wedding. But what is its place in college sports? That’s a question I think many athletic departments continue to grapple with as they attempt to have a presence on all of the various social media platforms being used by fans.

In fact, I’ve noticed there are only a handful of athletic departments who have really embraced Pinterest and use it on a regular basis. However, a look at some of the basic facts regarding Pinterest should convince all athletic departments to invest some time in this growing platform.

The demographics

According to the Pew Research Center, Pinterest saw the largest percentage growth in adults using the site from 2012 to 2013, increasing from 15 percent of adults to 21 percent. More adults use Pinterest than Twitter or Instagram.

You probably already know that Pinterest over indexes when it comes to female users. Women are four times more likely than men to use Pinterest. Why is that important?

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