One Spark, the world’s first crowdfunding festival, is in full swing here in Jacksonville, and the city is abuzz with undeniable energy. Hundreds of entrepreneurs and innovators have taken over the streets of downtown to display their ideas in hopes of receiving funding from One Spark and private investors alike.

I had the pleasure of being there for opening night and plan on going back again this weekend. From ice cream made with collard greens (it was delish!) to 3D printers, local artists and social movements, it was inspiring to see all of the creativity this city has to offer.

Because Reputation Ink is a startup too, we wanted to share some advice with fellow entrepreneurs: