Master your firm’s marketing and PR strategy to become the obvious alternative for clients rethinking their reliance on large law firms.

Let’s talk about the elephant in the boardroom: hiring a large law firm has become astronomically expensive.

With some Big Law partners now commanding up to $2,500 an hour (yep, you read that correctly), the math is making many clients cringe. For midsize law firms offering the same top-tier service without bloated overhead costs and bureaucratic red tape, this is an opportunity. They’re nimble, responsive and, frankly, just as good at the work — AKA the perfect refuge for clients fleeing high costs and inefficiencies.  

But many midsize firms fumble this opportunity in two ways: