Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The Power Shift: What Legal Marketers Can Learn From the 2024 Election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape…
The Power Shift: What AEC Marketers Can Learn From the 2024 Election
Reputation Ink | Jan. 23, 2025 | INKsights Blog
B2B marketers who want to remain a trusted source for…
Top B2B Marketing Trends for Professional Services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm…
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at…
Merry and Bright: A Blueprint for Creating Your AEC Firm’s Holiday Card
Reputation Ink | Nov. 5, 2024 | INKsights Blog
Merry and bright: A blueprint for creating your AEC firm’s…
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on…
October Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Oct. 15, 2024 | INKsights Blog
Here are the legal PR deadlines we don’t want you to have nightmares about during spooky season.
October AEC Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Oct. 14, 2024 | INKsights Blog
October AEC firm rankings, lists, awards and PR opportunities
Navigating the AI Revolution: What You Need to Know if Your Marketing Agency Uses AI
Michelle Calcote King | Sep. 30, 2024 | INKsights Blog
How much more efficient and effective does AI actually make…
September Law Firm Rankings, Lists, Awards and PR Opportunities
Raychel Lean | Sep. 17, 2024 | INKsights Blog
Here are the legal PR opportunities on our watch list this month.
September AEC Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Sep. 16, 2024 | INKsights Blog
We keep an eye on all things AEC, and here…
These 12 Ai Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation…
