Knowledge Center
Trust Is Personal: Why Clients Hire Lawyers, Not Law Firms — and What to Do About It
Steven Gallo | Feb. 3, 2026 | INKsights Blog
The legal market is saturated with interchangeable claims: experience, results, client-first service. (Yawn.) Now “AI-powered efficiency” is getting stapled to...
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The...
Law Firm Marketing in 2026: What’s Working, What’s Failing and What to Prioritize Now
Michelle Calcote King | Feb. 2, 2026 | INKsights Blog
By Michelle Calcote King and Jordyn Cordner, Strategic Technology Solutions...
Best Lawyers CEO: When AI Fails, Credible Legal Rankings Win
Reputation Ink | Jan. 28, 2026 | Spill The Ink Podcast
As AI search engines grapple with hallucinations and unreliable information, people (and AI systems themselves) are doubling down on trusted...
What to Do When the Media Gets It Wrong
Michelle Calcote King | Jan. 27, 2026 | INKsights Blog
You carefully craft a press release. You go through rounds...
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of...
Raychel Lean Discusses Unconventional Career Paths, Effective Storytelling on Around the Ladder Podcast
Reputation Ink | Jan. 8, 2026 | Newsroom
Raychel Lean, account manager at Reputation Ink and an award-winning former legal journalist, was recently featured as a guest on...
Building Your Pipeline: How AEC Firms Can Win the Battle for Early-Career Talent
Kathryn Bracho | Jan. 7, 2026 | INKsights Blog
I’m Gen X. When I landed my first job out...
Midsize Law Firms: Two Key Questions to Stop Random Acts of Marketing
Reputation Ink | Jan. 7, 2026 | Spill The Ink Podcast
Inside midsize law firms, things can get loud. They’re often...
Michelle Calcote King to Co-Host Law Firm Marketing Webinar with Strategic Technology Solutions
Reputation Ink | Jan. 6, 2026 | Newsroom
Michelle Calcote King, principal and president of Reputation Ink, will co-host an upcoming webinar, Law Firm Marketing in 2026: An...
How Law Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Jan. 5, 2026 | INKsights Blog
2025 saw a major shift in how law firms view...
Best Places to Work Programs: A Strategic Investment for AEC Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
In an industry where 84% of architecture, engineering and construction...