Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Best Places to Work Programs: A Strategic Investment for Law Firms
Grace Edgin | Jan. 2, 2026 | INKsights Blog
With the legal industry facing a 20% turnover rate and substantial costs associated with attorney departures, firms need every competitive…
What to Include in the Perfect Press Release
Michelle Calcote King | Dec. 4, 2025 | INKsights Blog
A field trip through the 7 key elements of a…
Media Coverage or Media Impact? How to Know if a Legal PR Placement Was Worth It
Elizabeth Mortek | Dec. 2, 2025 | INKsights Blog
Publicity for the sake of publicity no longer moves the…
Don’t Wait for the Storm: How Consistent AEC Marketing Brings Crisis Resilience
Kathryn Bracho | Dec. 1, 2025 | INKsights Blog
Are you the type to keep an umbrella in your car, just in case? Or do you find yourself running…
How to Pitch Attorney Bylined Articles That Actually Get Placed (and Read)
Raychel Lean | Nov. 21, 2025 | INKsights Blog
“Would you like to receive a bylined article on this…
How to Build a Reputation That Can Take a Hit: 3 PR Tactics for AEC Firms
Grace Edgin | Nov. 13, 2025 | INKsights Blog
Google your firm right now. Go ahead, I’ll wait. What…
How Much Should Your Law Firm Spend on Public Relations?
Michelle Calcote King | Nov. 2, 2025 | INKsights Blog
Public relations (PR) is no longer a “nice to have” for law firms — it’s a business imperative. The firms…
Before the Hard Hat’s on Fire: 7 Assets Every AEC Firm Needs for Crisis Readiness
Jennifer Powell | Oct. 30, 2025 | INKsights Blog
In the architecture, engineering and construction world, reputation is both…
The Ultimate Law Firm Marketer Holiday Gift Guide: 2025 Edition
Michelle Calcote King | Oct. 24, 2025 | INKsights Blog
‘Twas the night before holiday vacation, and all through the…
Small Gestures, Big Impact: Where Holiday Cards Fit in a Law Firm’s Strategy
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
Every fall, like clockwork, law firm marketers hear the same refrain from busy partners: “Do we really need to do…
The Real Reason AEC Firms Shouldn’t Skip Holiday Cards
Jessi Bruton | Oct. 17, 2025 | INKsights Blog
For architecture, engineering, and construction (AEC) firms, the holiday season…
Why AEC Firms Can’t Rely on Silence and ‘No Comment’: The Case for Proactive Reputation Management
Steven Gallo | Oct. 15, 2025 | INKsights Blog
As a former reporter, I learned quickly that silence rarely…
