Knowledge Center
That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral
Reputation Ink | Jul. 18, 2014 | INKsights Blog
Another week is almost in the books! We hope you had a great week. Some brands had better luck than...
Content Marketing for Non-techies: 7 Tips for Repurposing Content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken...
Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever
Reputation Ink | Jul. 15, 2014 | INKsights Blog
Remember when traditional marketing was dead? It was only a...
Susman Godfrey Partner Authors Article on How the Roberts Court is Impacting Business Litigation
Reputation Ink | Jul. 9, 2014 | Newsroom
How is the Roberts Court impacting the cost of business litigation? Susman Godfrey partner Barry Barnett answers this question in...
6 Things to Look for in a Content Marketing Agency
Reputation Ink | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first question...
Working With Pr Agencies: Hold the Fluff!
Reputation Ink | Jul. 1, 2014 | INKsights Blog
Working with a professional public relations agency can offer significant...
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by BusinessWire for public relations professionals who pitch to journalists covering...
Stellar Relaunches Digital Process Safety Management Software
Reputation Ink | Jun. 19, 2014 | Newsroom
Refrigerated & Frozen Foods takes a closer look at the...
Beyond the Press Release: 5 Tactics to Add to Your PR Toolbox
Reputation Ink | Jun. 17, 2014 | INKsights Blog
It’s one of the most overused sentences in the communications...
Death to Lorem Ipsum: Why Content Must Come First in Website Design
Michelle Calcote King | Jun. 10, 2014 | INKsights Blog
As website content writers and strategists, we’ve been involved in many projects that go like this: An information architecture (the...
Attract the Right Customers With Well-written Personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have been...
What You Need to Know About LinkedIn Publisher
Reputation Ink | May. 22, 2014 | INKsights Blog
In February of this year, LinkedIn opened its platform to...