Knowledge Center
What is Native Advertising Anyway?
Michelle Calcote King | May. 20, 2014 | INKsights Blog
Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media...
5 Tips to Increase Your News Release Pick-up
Reputation Ink | May. 13, 2014 | INKsights Blog
“Why don’t my news releases get picked up?” Just about...
Want Media Coverage? Four Reasons to Start Blogging Today
Michelle Calcote King | May. 6, 2014 | INKsights Blog
I’ve been doing PR for nearly two decades. DECADES. That’s...
Stellar Shares Insights on Disaster Preparedness With Food Manufacturing
Reputation Ink | May. 2, 2014 | Newsroom
Stellar's Tim Williams outlines the key steps required to create an effective disaster response plan in this Food Manufacturing article....
You Invest in Your Content. Follow These Tips to Invest in Your Audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on...
6 Questions to Ask to Define Your Target Audience
Reputation Ink | Apr. 29, 2014 | INKsights Blog
It’s one of the most talked about TV commercials. Old...
Foursquare Founder’s Apology for Wife’s Forged Marathon Bib Fails to Pass the PR Test
Reputation Ink | Apr. 25, 2014 | INKsights Blog
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to the list of public figures issuing ineffective public apologies. The...
How to Get the Most Out of the Next Conference You Attend
Reputation Ink | Apr. 24, 2014 | INKsights Blog
Conferences can be a great place to network and get...
Why Your Company Needs an Editorial Board (and How to Go About Forming It)
Michelle Calcote King | Apr. 22, 2014 | INKsights Blog
Editorial boards are an age-old tradition at newspapers. Back when...
Social Media Lessons From US Airways (and Tide and Oreo)
Reputation Ink | Apr. 14, 2014 | INKsights Blog
US Airways tweeted a pornographic photograph today in response to a customer complaint. If that’s not shocking enough, try this:...
Historic Springfield Home Tour to Take Place May 17 and 18, to Feature Renovation Theme
Reputation Ink | Apr. 14, 2014 | Newsroom
Jacksonville’s oldest neighborhood will once again host its historic home...
General Counsel Reaffirm Power of Personalization in Legal Marketing
Michelle Calcote King | Apr. 12, 2014 | INKsights Blog
At last week’s Legal Marketing Association annual conference in Orlando,...