Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
February 2024 Law Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Feb. 16, 2024 | INKsights Blog
Roses are red, Violets are blue. Your attorneys want recognition, And we want that for them too! Okay. Writing holiday…
February 2024 AEC Firm Rankings, Lists, Awards and PR Opportunities
Shelby Gambrell | Feb. 16, 2024 | INKsights Blog
Roses are red, Violets are blue. Your AEC firm wants recognition, And we want that…
It’s in the (Camera) Bag: Creating an In-house Video Program
Sofia Millar | Jan. 29, 2024 | INKsights Blog
Using video in your marketing strategy stacks the odds in your favor — and research…
Touting Your Award Wins: How to Stay in Compliance With Legal Marketing Ethics Rules
Ashton Nichols | Dec. 22, 2023 | INKsights Blog
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities…
Going for Gold: How to Build a Reputation as an AEC Industry Safety Leader
Reputation Ink | Dec. 21, 2023 | INKsights Blog
Building a reputation as a safety leader is a highly effective way to set your…
Shutting the Revolving Door: How AEC Firms Can Leverage Marketing for Employee Retention
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Labor woes have the architecture, engineering, and construction (AEC) industries in a choke hold. A…
How Law Firms Can Speak With One Voice Through a Comprehensive Messaging Strategy
Reputation Ink | Nov. 28, 2023 | INKsights Blog
Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. But that…
The Ultimate Law Firm Marketer Holiday Gift Guide: 2023 Edition
Michelle Calcote King | Oct. 24, 2023 | INKsights Blog
‘Twas the night before holiday vacation, and all through the law firm, not a body…
Looking for a Marketing and PR Agency? Consider Niche AEC Specialists
Reputation Ink | Oct. 23, 2023 | INKsights Blog
If your company or firm’s marketing team needs a little extra help, or you’re starting…
Do’s and Don’ts of Podcast Interviews
Reputation Ink | Sep. 14, 2023 | INKsights Blog
I love a good podcast. The ones that make me feel like the host and guest are standing in the…
How AEC Seller-doers Can Build Relationships, Drive Revenue Through Podcasting
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
How to Grow Your Law Practice With a Podcast
Ashton Nichols | Aug. 28, 2023 | INKsights Blog
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast…
