Knowledge Center
Top B2B Marketing Trends for Professional Services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this...
How Patterson + Sheridan Tells Its Technical Story and Wins New Business With Crisp, Compelling Content
Reputation Ink | Jan. 7, 2025 | Case Study
Client Patterson + Sheridan, LLP is an intellectual property law...
The Benefits of Peer Relationships for Legal Professionals
Reputation Ink | Jan. 5, 2025 | Spill The Ink Podcast
Emily McKeown and Lindsay Tiffany work for different law firms...
Managing a Crisis: Preventing Bad Situations From Getting Worse
Reputation Ink | Dec. 7, 2024 | Case Study
Preventing bad situations from getting worse Among the worst feelings in the world is the dread-inducing pit in your stomach...
Marketing’s Role in Winning the War for AEC Talent
Reputation Ink | Dec. 5, 2024 | Spill The Ink Podcast
With a tight labor market casting a dark shadow over...
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Sofia Millar | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of...
Reputation Ink Promotes Ashton Nichols to Senior Account Coordinator
Reputation Ink | Nov. 25, 2024 | Newsroom
Marketing and public relations agency Reputation Ink has promoted Ashton Nichols to senior account coordinator. She joined the agency as...
How Content Marketing Grew Stellar Into an Industry Authority and Drove Millions in Revenue
Reputation Ink | Nov. 7, 2024 | Case Study
Client A half-billion-dollar design, engineering, construction and mechanical services firm,...
Planning Law Firm Events Where Authentic Relationships Flourish
Reputation Ink | Nov. 5, 2024 | Spill The Ink Podcast
Firm-sponsored events strengthen community ties and create opportunities for attorneys...
Merry and Bright: A Blueprint for Creating Your AEC Firm’s Holiday Card
Reputation Ink | Nov. 5, 2024 | INKsights Blog
Merry and bright: A blueprint for creating your AEC firm’s 2024 holiday card
Attorney Bios Are a Business Development Tool. Here’s How to Use Them
Raychel Lean | Oct. 31, 2024 | INKsights Blog
Attorney bios are among the most frequently visited pages on...
Reputation Ink Promotes Shelby Gambrell, Steven Gallo to Vice President Roles
Reputation Ink | Oct. 17, 2024 | Newsroom
Marketing and public relations agency Reputation Ink has promoted two...