Knowledge Center
Turning Data into Decisions: Research-Driven Strategies for AEC Firms
Reputation Ink | Mar. 26, 2025 | Spill The Ink Podcast
Most AEC firms recognize research’s potential and understand they can’t rely on assumptions or gut feelings to stay ahead of...
Raychel Lean Writes: “Biz Development Tip Of The Month: Leverage Your Atty Bio”
Raychel Lean | Mar. 24, 2025 | Newsroom
Attorney bios are crucial business development tools, not just website...
The Rewards When DEI Drives Innovation in Law Firms
Reputation Ink | Mar. 10, 2025 | Spill The Ink Podcast
Law firms are often seen as slow to change, but...
How High-quality Content Helped Instructure Increase Lead Generation in a New Market
Reputation Ink | Mar. 7, 2025 | Case Study
Client situation Instructure, a leading software-as-a-service (SaaS) technology company based in Salt Lake City, Utah, is a pioneer in the...
Exploring Mentorship Outside Traditional Channels as AEC Marketers
Reputation Ink | Mar. 5, 2025 | Spill The Ink Podcast
Professional growth can come from the most unexpected relationships. Reagan...
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the...
Building Stronger AEC Partnerships Through Collaborative Marketing
Reputation Ink | Feb. 28, 2025 | INKsights Blog
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just about blueprints and budgets. They’re...
Why Industry Focus Matters More Than Agency Location
Reputation Ink | Feb. 7, 2025 | Case Study
Creating an ideal agency environment that maximizes client investment Before...
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field
Reputation Ink | Feb. 5, 2025 | Spill The Ink Podcast
In this episode, John Byrne, the Chief Marketing Officer at...
Raychel Lean Named Chair of the South Florida Legal Marketing Association
Reputation Ink | Jan. 27, 2025 | Newsroom
Raychel Lean, an account manager at professional services marketing and public relations (PR) agency Reputation Ink, has been named the...
The Power Shift: What Legal Marketers Can Learn From the 2024 Election
Kevin Aschenbrenner | Jan. 23, 2025 | INKsights Blog
Legal marketers who want to remain a trusted source for...
The Power Shift: What AEC Marketers Can Learn From the 2024 Election
Reputation Ink | Jan. 23, 2025 | INKsights Blog
B2B marketers who want to remain a trusted source for...