Knowledge Center
How to Get Attorneys to Buy In on Legal Marketing Plans
Reputation Ink | Aug. 21, 2025 | Spill The Ink Podcast
When attorneys resist marketing efforts, it's often due to uncertainty rather than lack of interest. Sheenika Gandhi, Chief Marketing Officer...
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While...
Is Your AEC Firm Invisible to AI Discovery? Here’s How to Fix It
Kathryn Bracho | Aug. 15, 2025 | INKsights Blog
Your firm just lost out on a major project. The...
Reputation Ink Promotes Sofia Millar to Senior Account Manager
Reputation Ink | Aug. 14, 2025 | Newsroom
JACKSONVILLE, Fla. (August 14, 2025) — Public relations and thought leadership marketing agency Reputation Ink has promoted Sofia Millar to...
Ending the Standoff: AEC Marketers vs. Technical Experts
Reputation Ink | Aug. 7, 2025 | Spill The Ink Podcast
In this episode of “Spill the Ink,” Michelle Calcote King...
The New Rules of Trust for AEC Firms in the Age of AI
Jennifer Powell | Aug. 1, 2025 | INKsights Blog
AI has made it easy for anyone to look credible...
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Kevin Aschenbrenner | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether or not your law firm PR efforts mean anything in...
Reputation Ink Promotes Eric Skvirsky to Senior Project Manager II
Reputation Ink | Jul. 18, 2025 | Newsroom
JACKSONVILLE, Fla. (July 18, 2025) — Reputation Ink is proud...
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Reputation Ink | Jul. 17, 2025 | Spill The Ink Podcast
Many law firms invest in excellent business development coaching, see...
Creating a Construction Company’s First-Ever Annual Report
Reputation Ink | Jul. 14, 2025 | Case Study
CLIENT: Superior Construction is a fourth-generation family-owned and -operated heavy civil contractor specializing in complex infrastructure and transportation projects. Initially...
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce...
The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients
Reputation Ink | Jul. 7, 2025 | Spill The Ink Podcast
You can’t sell a product effectively without understanding it. In...