Knowledge Center
The MIT Program: How Strong Habits Drove 82% New Business Growth at One Law Firm
Reputation Ink | Jul. 17, 2025 | Spill The Ink Podcast
Many law firms invest in excellent business development coaching, see fantastic initial results, then watch performance gradually decline. Anna Hedgepeth,...
Creating a Construction Company’s First-Ever Annual Report
Reputation Ink | Jul. 14, 2025 | Case Study
CLIENT: Superior Construction is a fourth-generation family-owned and -operated heavy...
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce...
The Legal Marketer’s Blind Spot: Start Treating Lawyers as Clients
Reputation Ink | Jul. 7, 2025 | Spill The Ink Podcast
You can’t sell a product effectively without understanding it. In law firms, that product is the attorneys. To sell legal...
Maximizing Employee Engagement Through a Compelling Employee Newsletter
Reputation Ink | Jun. 24, 2025 | Case Study
CLIENT: Superior Construction is a fourth-generation family-owned infrastructure contractor. Established...
Rebuilding a Construction Company’s Brand With Impactful Visuals
Reputation Ink | Jun. 24, 2025 | Case Study
CLIENT: Superior Construction is a fourth-generation family-owned and -operated heavy...
How AEC Firms Can Communicate Urgently Yet Empathetically in the Wake of a Natural Disaster
Reputation Ink | Jun. 24, 2025 | Case Study
When an architecture, engineering, and construction (AEC) firm is awarded a major contract to repair natural disaster-related damage, it’s more...
Elevating a National Litigation Firm’s Profile Through Strategic PR and Thought Leadership
Reputation Ink | Jun. 17, 2025 | Case Study
CLIENT: Lightfoot, Franklin & White LLC is a leading national...
Translating PR Strategy Into Pipeline for a Construction Tech Firm
Reputation Ink | Jun. 13, 2025 | Case Study
Client Situation With a portfolio of over 10,000 customers, Arcoro...
Reputation Ink Bolsters Client Service With Strategic Communications Hire
Reputation Ink | Jun. 12, 2025 | Newsroom
Reputation Ink welcomes Jennifer Powell as an account manager to strengthen its growing team.
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services...
Challenging AEC’s Myth That “Anyone Can Do Marketing”
Reputation Ink | Jun. 11, 2025 | Spill The Ink Podcast
The misconception that “anyone can do marketing” creates barriers that...