Knowledge Center
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the...
Reputation Ink Expands Digital Marketing Services with Strategic Hire
Reputation Ink | Oct. 6, 2025 | Newsroom
JACKSONVILLE, Fla. (October 06, 2025) — Reputation Ink, a marketing...
Strengthening the Profile of a Florida-Based Full-Service Law Firm
Reputation Ink | Oct. 3, 2025 | Case Study
THE CHALLENGE: Smith Hulsey & Busey (SHB), a prominent Florida-based...
Legal 500 2026: What’s New This Year and How to Strengthen Your Submissions
Kevin Aschenbrenner | Sep. 30, 2025 | INKsights Blog
Pssst. Legal 500 submissions for all practice groups are due on Nov. 14. Haven’t started yet, or still neck-deep in...
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play...
Is Your Law Firm’s Content Invisible to AI Discovery? Here’s How to Fix It
Ashton Nichols | Sep. 17, 2025 | INKsights Blog
Learn how law firms can audit content for ChatGPT and...
Shortlisted by a Bot? How AI Is Shaping the Future of Firm Selection
Jennifer Powell | Sep. 15, 2025 | INKsights Blog
The buyer journey isn’t linear anymore — and AI is accelerating the shift. Where once clients moved slowly from awareness...
The Art of Alignment: Branding in Decentralized AEC Firms
Reputation Ink | Sep. 9, 2025 | Spill The Ink Podcast
Marketing Director Amy Zelenka shares how AEC firms can eliminate...
Steven Gallo Named President of SMPS North Florida Chapter
Reputation Ink | Sep. 9, 2025 | Newsroom
Reputation Ink Vice President of Client Services Steven Gallo has...
AEC PR in the Age of AI: Why Earned Media Matters More Than Ever
Grace Edgin | Sep. 2, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether or not your AEC firm’s PR efforts mean anything in...
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Powell | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong...
Reputation Ink Named One of Northeast Florida’s Fastest-Growing Companies for Third Consecutive Year
Reputation Ink | Aug. 21, 2025 | Newsroom
Reputation Ink, a B2B public relations and thought leadership marketing...