Knowledge Center
That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”
Heather Kingry | Jul. 25, 2014 | INKsights Blog
Friday is finally here! Is it just me, or was this a long week? Rep Ink is here to help...
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Jul. 22, 2014 | INKsights Blog
With all the talk about content marketing lately, it’s surprising...
That’s a Wrap! Linkedin Acquires Newsle, Tide May Have Crossed a Line, a Seattle Utility’s Failed Attempt to Scrub Negative Search Results and a Comcast Customer Service Call Goes Viral
Reputation Ink | Jul. 18, 2014 | INKsights Blog
Another week is almost in the books! We hope you...
Content Marketing for Non-techies: 7 Tips for Repurposing Content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken the time to carefully select a topic your prospects will...
Developing Your Marketing Strategy: Why an ‘All-of-the-above’ Approach is More Important Than Ever
Reputation Ink | Jul. 15, 2014 | INKsights Blog
Remember when traditional marketing was dead? It was only a...
That’s a Wrap! American Apparel’s Challenger Tweet, Retailers Under Fire for Nazi ‘home Decor,’ Time Magazine’s Winning Facebook Strategy, Frontier’s Pizza Pilot and Kickstarter’s Kicka$$ Potato Salad
Reputation Ink | Jul. 11, 2014 | INKsights Blog
Congratulations! You made it to Friday. As Germany and Argentina...
8 Common Mistakes Lawyers Make on Their Blogs
Reputation Ink | Jul. 10, 2014 | INKsights Blog
I’m an attorney, and I’ve been blogging for more than 10 years. I’ve started several blogs over the years, including...
Susman Godfrey Partner Authors Article on How the Roberts Court is Impacting Business Litigation
Reputation Ink | Jul. 9, 2014 | Newsroom
How is the Roberts Court impacting the cost of business...
6 Things to Look for in a Content Marketing Agency
Heather Kingry | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first...
Working With Pr Agencies: Hold the Fluff!
Reputation Ink | Jul. 1, 2014 | INKsights Blog
Working with a professional public relations agency can offer significant benefits for both large and small companies alike. So much...
That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited
Heather Kingry | Jun. 27, 2014 | INKsights Blog
Happy Friday! This week has been an exciting one, with...
How to Hook a Journalist on Your Press Release From Your Email Subject Line
Reputation Ink | Jun. 26, 2014 | INKsights Blog
I recently participated as a panelist in a webinar by...