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Publicity Stunts Can Be Bold – Just Don’t Let Them Backfire
Reputation Ink | Mar. 18, 2015 | INKsights Blog
For years, PR and marketing stunts have been doing what they are designed to do – make media headlines and...
3 Ways to Manage Content Overload (As a Reader)
Reputation Ink | Mar. 17, 2015 | INKsights Blog
I churn out content every day—blog posts, magazine articles, press...
Buy Me Dinner First: How to Nurture Leads Without Coming on Too Strong
Heather Kingry | Mar. 12, 2015 | INKsights Blog
According to a recent benchmark study by Marketo, 50 percent...
Change the Game in Your Career by Becoming a Visible Expert
Reputation Ink | Mar. 11, 2015 | INKsights Blog
How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’ On...
‘Unfinished Business’ Content Marketing Memes
Reputation Ink | Mar. 6, 2015 | INKsights Blog
Vince Vaughn’s new movie, Unfinished Business, hits theaters today. Co-starring...
Grammar Etiquette 101 [Infographic]
Reputation Ink | Mar. 4, 2015 | INKsights Blog
Joining National Peanut Butter Day (and National Wine Day), today marks one...
Why Every Blog Needs an Editorial Calendar
Reputation Ink | Feb. 25, 2015 | INKsights Blog
Many of the clients we work with understand the benefits of having a blog. Most, however, haven’t embraced developing an...
Inbound Marketing Strategy: Where to Focus in 2015
Heather Kingry | Feb. 19, 2015 | INKsights Blog
As inbound marketing gains in popularity, some companies are playing...
2 Simple Gmail Hacks for the Efficient Communications Professional
Reputation Ink | Feb. 17, 2015 | INKsights Blog
Whether you’re in public relations, journalism or content marketing, the...
Marketing Automation is Not a Strategy (and It’s Useless Without Content)
Michelle Calcote King | Jan. 26, 2015 | INKsights Blog
Do NOT buy that marketing automation software (just yet). Before you pull the trigger, please read this blog post first....
Building Business Relationships Means Picking Up the Phone
Reputation Ink | Jan. 13, 2015 | INKsights Blog
I’ll admit it: I hate talking on the phone. I’m...
Want Employees to Learn and Grow? Let Them Blog
Michelle Calcote King | Jan. 9, 2015 | INKsights Blog
How content marketing can fuel employee learning and development I...