Knowledge Center
Corporate Website Redesign: 7 Tips for Starting Off Right
Heather Kingry | Jul. 29, 2014 | INKsights Blog
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service...
That’s a Wrap! Southwest’s Overreaction to a Tweet, Getting Paid for Social Media Posts and “Mandatory Fun”
Heather Kingry | Jul. 25, 2014 | INKsights Blog
Friday is finally here! Is it just me, or was...
Content Marketing for Non-techies: 7 Tips for Repurposing Content
Heather Kingry | Jul. 17, 2014 | INKsights Blog
Creating high-value content is no easy task. Once you’ve taken...
6 Things to Look for in a Content Marketing Agency
Heather Kingry | Jul. 3, 2014 | INKsights Blog
Before you even go down this road, the first question you should ask yourself is, “Do I really need...
That’s a Wrap! FAFSA’s Insulting Tweet, Predicting Which Stories Will Go Viral, Death of a Print Magazine, Running Like a Girl Revisited
Heather Kingry | Jun. 27, 2014 | INKsights Blog
Happy Friday! This week has been an exciting one, with...
Growth Hacking: What Established Companies Can Learn From Startups
Heather Kingry | Jun. 19, 2014 | INKsights Blog
As previously outlined, content marketing isn’t a fad. Times have...
Google+ for Business: 10 Reasons to Give It a Go
Heather Kingry | Jun. 5, 2014 | INKsights Blog
Google’s social media and sharing platform, Google+, has been around for over two years now. My previous experience with the...
Attract the Right Customers With Well-written Personas
Heather Kingry | May. 29, 2014 | INKsights Blog
Personas, or customer profiles based on real data, have...
SEO Tips for the Human Search Engine
Heather Kingry | May. 15, 2014 | INKsights Blog
You’ve got to hand it to Google. Those geniuses...
You Invest in Your Content. Follow These Tips to Invest in Your Audience.
Heather Kingry | May. 1, 2014 | INKsights Blog
With all of the time and energy you’re spending on creating and promoting great content, it’s easy to forget that...
Advice for One Sparkers and Entrepreneurs
Heather Kingry | Apr. 11, 2014 | INKsights Blog
One Spark, the world’s first crowdfunding festival, is in full...
How to Create a Brand Story Worth Telling
Heather Kingry | Apr. 9, 2014 | INKsights Blog
There’s a common misconception that business-to-business communications have to look...