Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we recommend and how to get your firm’s work featured in…
Chambers and Partners: What Law Firms Should Know in 2026
Kevin Aschenbrenner | Feb. 26, 2026 | INKsights Blog
It’s never too late to start planning for the next…
Who Does What in the Newsroom? A Guide to Media Roles
Reputation Ink | Feb. 23, 2026 | INKsights Blog
Media coverage isn’t just about visibility; it’s about credibility. In…
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal. PR is a unique and…
What to Include in the Perfect Press Release
Michelle Calcote King | Dec. 4, 2025 | INKsights Blog
A field trip through the 7 key elements of a…
How Much Should Your Law Firm Spend on Public Relations?
Michelle Calcote King | Nov. 2, 2025 | INKsights Blog
Public relations (PR) is no longer a “nice to have”…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the…
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play…
Law Firm PR in the Age of AI: Why Earned Media Matters More Than Ever
Kevin Aschenbrenner | Aug. 1, 2025 | INKsights Blog
If you’ve been lying awake at night worried about whether…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result,…
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to…
These 12 AI Tools Can Help Professional Services Firms Create Thought Leadership Content
Raychel Lean | Aug. 28, 2024 | INKsights Blog
Here are 12 AI tools that can support the creation…
