Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Mastering the Art of AEC Project Storytelling
Michelle Calcote King | Mar. 31, 2026 | INKsights Blog
The public meeting is standing-room only. Residents line up at the microphone to voice frustration about a crumbling transit hub….
Content Marketing Dos and Don’ts: 7 Tips for Creating Better Content
Reputation Ink | Mar. 6, 2026 | INKsights Blog
With all the talk about content marketing lately, it’s surprising…
Architecture Public Relations: 6 Publications Every Architectural Firm Should Target to Showcase Projects, Expertise
Michelle Calcote King | Mar. 3, 2026 | INKsights Blog
Here are six architectural publications (for commercial/non-residential architects) that we…
How to Write Better Client Alerts: 10 of the Best Tips
Michelle Calcote King | Feb. 25, 2026 | INKsights Blog
While client alerts play a critical role in a firm’s marketing efforts, they are renowned in the industry for their…
Media Exclusives: How and When to Use Them
Reputation Ink | Feb. 10, 2026 | INKsights Blog
In many newsrooms, one of the first questions a news…
After the Ribbon Is Cut: Why Project Lessons Shouldn’t Stop at Closeout
Jennifer Powell | Feb. 3, 2026 | INKsights Blog
Most AEC firms already make time for post-project reviews. The…
How to Measure the ROI of Your Law Firm’s PR
Michelle Calcote King | Oct. 7, 2025 | INKsights Blog
Every law firm marketer has been asked this question — often by a managing partner or practice leader: “What’s the…
Reputation Readiness: How AEC Firms Can Build Trust Before a Crisis Strikes
Michelle Calcote King | Sep. 30, 2025 | INKsights Blog
Just like you, I saw the Coldplay concert drama play…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce…
Why Authority, Not Expertise, Wins in the Age of AI
Jennifer Powell | Jun. 12, 2025 | INKsights Blog
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client…
Templates 101: Work Smarter, Not Harder
Grace Edgin | Jun. 10, 2025 | INKsights Blog
Well-designed templates support brand integrity while saving precious time and…
The Secret Ingredient: How Thought Leadership Showcases Company Culture
Kathryn Bracho | May. 13, 2025 | INKsights Blog
Ever ordered your favorite dish at a restaurant, only to…
