Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
7 Ways to Overcome Content Marketing’s Biggest Challenge: Just Getting It Done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my subject-matter experts to give me the information I need.” “We…
Crisis PR and the FIU Bridge Collapse: 8 Ways to Prepare Your AEC Firm for the Worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late…
3 Simple Ways Law Firms Can Promote Litigation Wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can…
How to Become a Legal Public Relations Star: Be Like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon for lawyers and other professional services providers such as accountants,…
Content Promotion: 8 Ways to Get More Mileage Out of Your Content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content…
3 Easy B2B Marketing Videos You Can Create Right Now (and How to Create Them)
Reputation Ink | Nov. 16, 2017 | INKsights Blog
You’ve heard thought leaders hüpfburg kaufen telling you to create…
Professional B2B Content Marketing Writers: Why You Need ‘Em and How to Find ‘Em
Michelle Calcote King | Nov. 10, 2017 | INKsights Blog
By far, the number-one challenge we hear from prospects and clients when it comes to content marketing is finding the…
4 Types of Video B2B Companies Should Be Using in Their Marketing
Reputation Ink | Oct. 19, 2017 | INKsights Blog
It’s likely your B2B company is vendita parco acquatico gonfiabile…
7 Steps to Developing a Law Firm Content Marketing Strategy
Michelle Calcote King | Sep. 27, 2017 | INKsights Blog
While law firms are prolific content generators, very few firms…
Thought Leadership vs. Lead Generation: Why Legal Blogging Needs a Strategic Update
Michelle Calcote King | Sep. 22, 2017 | INKsights Blog
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a session on content marketing, the…
Content Marketers: 7 Ways to Improve Your Subject-matter-expert Interviews
Michelle Calcote King | Jul. 12, 2017 | INKsights Blog
Get the information you need to create persuasive, insightful content…
3 Newsroom Lessons to Improve Your Sales Story
Reputation Ink | Apr. 21, 2017 | INKsights Blog
Humans are natural storytellers and we gravitate to stories —…
