Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | INKsights Blog
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing boat (sounds like a fun…
The top 9 media mistakes lawyers make
Reputation Ink | Feb. 12, 2019 | INKsights Blog
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal….
6 questions to ask before you hire a professional content writer
Michelle Calcote King | Jan. 21, 2019 | INKsights Blog
High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding…
How law firms can use marketing automation to enhance their client experience
Michelle Calcote King | Sep. 25, 2018 | INKsights Blog
Acquiring new clients is expensive. Depending on the study, research shows that the cost to acquire a new client is…
Need to persuade an audience? Use these 5 powerful messaging techniques
Michelle Calcote King | Jun. 21, 2018 | INKsights Blog
If you’ve watched the show “Mad Men,” you may have thought that you, too, could…
Legal marketing: How one law firm’s blog has attracted new clients and generated business
Reputation Ink | Jun. 6, 2018 | INKsights Blog
If you’re reading this, you might be a managing partner questioning if blogging lives up…
3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report
Michelle Calcote King | May. 8, 2018 | INKsights Blog
Nowadays, the media is the news. With a president who calls the media “fake news” and an overwhelming supply of…
7 ways to overcome content marketing’s biggest challenge: just getting it done
Michelle Calcote King | Apr. 24, 2018 | INKsights Blog
We’ve all heard it before: “I just can’t get my subject-matter experts to give me…
Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst
Michelle Calcote King | Mar. 30, 2018 | INKsights Blog
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown…
3 simple ways law firms can promote litigation wins
Michelle Calcote King | Mar. 19, 2018 | INKsights Blog
For litigation firms and practice groups, promoting your wins can be an uphill battle. Client confidentiality, multi-year timelines, last-minute rulings,…
How to become a legal public relations star: Be like Jack
Michelle Calcote King | Feb. 6, 2018 | INKsights Blog
Becoming a trusted media source can be an incredible boon for lawyers and other professional…
Content promotion: 8 ways to get more mileage out of your content
Reputation Ink | Jan. 23, 2018 | INKsights Blog
By now you understand the value of creating engaging content to grow your business. Content…
