Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
7 steps to developing a law firm content marketing strategy
Michelle Calcote King | Sep. 27, 2017 | Inksights
While law firms are prolific content generators, very few firms have a documented content marketing strategy. According to Greentarget’s 2017 State…
Thought leadership vs. lead generation: Why legal blogging needs a strategic update
Michelle Calcote King | Sep. 22, 2017 | Inksights
At the Legal Marketing Association’s Southeastern Conference last week in Charlotte, North Carolina, in a…
Content marketers: 7 ways to improve your subject-matter-expert interviews
Michelle Calcote King | Jul. 12, 2017 | Inksights
Get the information you need to create persuasive, insightful content by conducting better interviews I’ll…
3 newsroom lessons to improve your sales story
Reputation Ink | Apr. 21, 2017 | Inksights
Humans are natural storytellers and we gravitate to stories — whether around a campfire, the office water cooler or on…
A Q&A with Cosential: The CRM made especially for AEC
Reputation Ink | Mar. 30, 2017 | Inksights
Our team recently had the pleasure of mingling with movers and shakers in the…
![How to get the most bang for your content buck [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/03/INFOGRAPHIC_bang-for-your-content-buck_FINAL.png)
How to get the most bang for your content buck [infographic]
Reputation Ink | Mar. 16, 2017 | Inksights
When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours…
How to address your AEC prospects’ sales objections with great content
Reputation Ink | Mar. 14, 2017 | Inksights
Think back to your firm’s last major client project. Now consider the process of winning that contract in the first…
9 ways AEC firms are missing the mark with content marketing
Reputation Ink | Mar. 9, 2017 | Inksights
Content marketing isn’t going away anytime soon, especially in B2B markets that have a lengthy…
Why your AEC firm’s business development team should be using your content (and 5 ways to do it)
Reputation Ink | Mar. 2, 2017 | Inksights
So your firm is producing useful, educational, client-centric content. Or maybe you’re just exploring content…
![Why AEC firms need content marketing [infographic]](https://www.rep-ink.com/wp-content/uploads/2017/02/WHY-AEC-FIRMS-NEED-CONTENT-MARKETING_FINAL.png)
Why AEC firms need content marketing [infographic]
Reputation Ink | Feb. 28, 2017 | Inksights
In the world of architecture, engineering and construction (AEC), getting leads isn’t as simple as an a flashy sign near…
Why the most successful AEC firms combine online and offline marketing
Steven Gallo | Feb. 23, 2017 | Inksights
I’ve said it before, and I’ll say it again: The internet has changed the game…
AEC firms: Why 2017 is the year to kick your content marketing into high gear
Steven Gallo | Feb. 21, 2017 | Inksights
Alright, we’re more than a month into this brave new world we’re calling 2017. So…
