Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
6 questions to ask before you hire a professional content writer
Michelle Calcote King | Jan. 21, 2019 | Inksights
High-quality content is rocket fuel for today’s marketing strategies. But the difficult task of finding great writers who can create…
How law firms can use marketing automation to enhance their client experience
Michelle Calcote King | Sep. 25, 2018 | Inksights
Acquiring new clients is expensive. Depending on the study, research shows that the cost to…
Need to persuade an audience? Use these 5 powerful messaging techniques
Michelle Calcote King | Jun. 21, 2018 | Inksights
If you’ve watched the show “Mad Men,” you may have thought that you, too, could…
Legal marketing: How one law firm’s blog has attracted new clients and generated business
Reputation Ink | Jun. 6, 2018 | Inksights
If you’re reading this, you might be a managing partner questioning if blogging lives up to all the hype. Perhaps…
3 PR takeaways from Cision’s 2018 ‘Global State of the Media’ report
Michelle Calcote King | May. 8, 2018 | Inksights
Nowadays, the media is the news. With a president who calls the media “fake news”…
7 ways to overcome content marketing’s biggest challenge: just getting it done
Michelle Calcote King | Apr. 24, 2018 | Inksights
We’ve all heard it before: “I just can’t get my subject-matter experts to give me…
Crisis PR and the FIU bridge collapse: 8 ways to prepare your AEC firm for the worst
Michelle Calcote King | Mar. 30, 2018 | Inksights
“By the time you hear the thunder, it’s too late to build the ark.” —Unknown It’s everyone’s worst nightmare in…
How to become a legal public relations star: Be like Jack
Michelle Calcote King | Feb. 6, 2018 | Inksights
Becoming a trusted media source can be an incredible boon for lawyers and other professional…
Content promotion: 8 ways to get more mileage out of your content
Reputation Ink | Jan. 23, 2018 | Inksights
By now you understand the value of creating engaging content to grow your business. Content…
3 easy B2B marketing videos you can create right now (and how to create them)
Reputation Ink | Nov. 16, 2017 | Inksights
You’ve heard thought leaders hüpfburg kaufen telling you to create more online video. You’re reading about the importance of video…
Professional B2B content marketing writers: Why you need ‘em and how to find ‘em
Michelle Calcote King | Nov. 10, 2017 | Inksights
By far, the number-one challenge we hear from prospects and clients when it comes to…
4 types of video B2B companies should be using in their marketing
Reputation Ink | Oct. 19, 2017 | Inksights
It’s likely your B2B company is vendita parco acquatico gonfiabile already incorporating video into its…
