Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
What to do when there’s no news: 7 proactive PR tips for law firms
Kevin Aschenbrenner | Sep. 4, 2020 | INKsights Blog
We always tell our law firm clients that it’s important to have sustained legal PR efforts. Media relations isn’t something…
Reprint Rights 101: How law firms can promote media hits without getting sued
Kevin Aschenbrenner | Aug. 18, 2020 | INKsights Blog
You get a solid quote in a key publication, or publish an insightful article in…
Who does what in the newsroom? A guide to media roles
Reputation Ink | Jul. 13, 2020 | INKsights Blog
Pitching to the right person at a media outlet can make the difference between having…
5 considerations for law firms speaking out on the #blacklivesmatter movement
Michelle Calcote King | Jun. 3, 2020 | INKsights Blog
“Believe in something. Even if it means sacrificing everything.” Nike’s update to its famous “Just do it” tagline is now…
Publish, Like, Share, Repeat: Best practices for legal social media accounts
Shelby Gambrell | May. 20, 2020 | INKsights Blog
Reputation Ink works with a lot of clients on their social media posts. From drafting…
Law firm communications and COVID-19: What’s next?
Michelle Calcote King | May. 1, 2020 | INKsights Blog
I was honored to be part of a panel discussion last week, hosted by three…
How lawyers should network during the coronavirus crisis
Michelle Calcote King | Apr. 23, 2020 | INKsights Blog
Wendy Merrill is the Founder & Chief Rainmaker of StrategyHorse Consulting Group, providing leadership, professional and business development training and support…
How law firms should communicate about coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a good place to be right…
Meet the Legal Media: Angel Coker, The Birmingham Business Journal
Michelle Calcote King | Mar. 4, 2020 | INKsights Blog
Name any major metropolitan area in the United States and it more than likely has…
Meet the Legal Media: Rebekah Mintzer, Bloomberg Law
Michelle Calcote King | Feb. 20, 2020 | INKsights Blog
Bloomberg Law is known for its coverage of the business of law, particularly Big Law. It has become a go-to…
How law firm marketers can use client testimonials ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it…
How to comply with attorney advertising ethics rules (without going crazy)
Michelle Calcote King | Jan. 21, 2020 | INKsights Blog
Let’s say you’re a marketer at a regional law firm, with offices in six states….
