Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
The hidden costs of cutting your legal marketing budget
Michelle Calcote King | Jun. 19, 2019 | Inksights
Note: This post was first published on the Thomson Reuters Legal Executive Institute blog. It’s the classic chicken-and-egg problem: You…
7 decisions to make before beginning a content project
Michelle Calcote King | Jun. 6, 2019 | Inksights
Content projects — such as website updates and new bios, practice group descriptions, case studies…
Differentiate your law firm marketing with personality and a unique voice
Reputation Ink | May. 22, 2019 | Inksights
What does your law firm’s marketing content say? Does it have a voice? Is anyone…
8 ways to get people to sign up for your newsletter
Michelle Calcote King | May. 16, 2019 | Inksights
Want the good news or the bad news first? Let’s go with the good news: Email marketing is incredibly effective…
Law firm diversity: How to showcase your efforts (and not be fake)
Reputation Ink | May. 7, 2019 | Inksights
The issue of diversity in the modern law firm is a hot issue right now,…
What B2B marketers can learn from my Instagram-famous dancing friend
Michelle Calcote King | Apr. 17, 2019 | Inksights
Last month, I was sitting backstage at The Ellen DeGeneres Show as my good friend…
Lessons from the 2019 Legal Marketing Association Annual Conference
Michelle Calcote King | Apr. 12, 2019 | Inksights
This week, more than 1,500 attendees gathered in Atlanta, Georgia, for the 2019 Legal Marketing Association Annual Conference. I try…
How a former journalist can take your PR strategy to the next level
Reputation Ink | Apr. 2, 2019 | Inksights
Let’s not sugarcoat it: Journalists and public relations professionals don’t always get along. But, both…
What’s old is new again: Why earned media is rising in importance
Reputation Ink | Mar. 19, 2019 | Inksights
As digital media companies like BuzzFeed, Vox and Vice have recently lost web traffic and…
![6 ways to get the most from your public relations agency [updated]](https://www.rep-ink.com/wp-content/uploads/2019/03/RepInk-blog-MostFromPR.jpg)
6 ways to get the most from your public relations agency [updated]
Michelle Calcote King | Mar. 5, 2019 | Inksights
If you’ve ever worked with a public relations agency — or any consulting firm or professional services provider for that…
Why B2B marketers can’t afford to ignore email marketing
Michelle Calcote King | Feb. 19, 2019 | Inksights
If you’re a B2B marketer and not taking advantage of email, you’ve missed the effective-marketing…
The top 9 media mistakes lawyers make
Reputation Ink | Feb. 12, 2019 | Inksights
A solid public relations strategy is an essential part of a savvy legal marketer’s arsenal….
